Video Marketing Strategy of Foreign Trade Enterprises

1. Do a good job with the Internet users interactive marketing

On the Internet, Internet users interact with a variety of ways: sharing, commenting, message, forwarding, like or step, collection and so on. Foreign trade enterprises when using online video marketing, in the process of transmission and on-line, can be used in a variety of forms of interaction. These forms of interaction related to the spread site platform. Such as a video news, some portals will have a direct comment channel, but also some sites or post it is an expression to reply back. In the video site, there are mainly interactive features such as treading, collection, forwarding, sharing, commenting and so on, and the audience can participate in these different ways. In the social network, there are messages, sharing, forwarding, like the form of interaction, in marketing communication attention to choosing a wide range of interactive forms of the target site. Especially in the official business video, the more use of a wide range of interactive forms, so that the audience can express their views in a timely manner. Thus the successful implementation of network video marketing.

2. Focus on the customer's visual experience

Foreign trade enterprises in the network marketing, such as the focus on consumer experience and experience, may receive consumers take the initiative to pay attention to the effect of enterprise information, foreign trade enterprises should pay attention to the customer's visual experience. Network video marketing to video as the main medium, the main language of video advertising is sub-lens and lines, how to shoot and produce good interactive video is critical. Video marketing photography lighting methods, photography points, lines and other applications are a video production, and high-quality video marketing will give potential customers a good visual experience. The second aspect, the auditory experience will also give online video marketing points. Now the network video is not better than the beginning of the last century silent film, the local video marketing should have the sound, dialogue, the environment sound, the background music of each other, so in the video shooting, recording to have the best sound; network video production, Echo each other's music. Network video marketing, although there are no cinema sound effects,  the production side in the early production to try to show the best sound.

3. Virus multi-channel video marketing

Foreign trade enterprises of the viral video marketing every link to identifying the spread and dissemination of the network to promote the network video. In the early stages of network video production, you can publish some news to inform users of the network video will be produced. With the news marketing way to the initial network video to promote out. In the production stage, you can edit a trailer first published to the Internet, to warm up.

The producers can achieve at most in the video itself to open interactive channels. So you want more Internet users to participate in the interaction, enhance the influence, you need to choose a variety of interactive channels. Choose a variety of interactive channels of video sites to publish video, select a variety of interactive channels of the portal or news site to publish video news, select a variety of interactive channels of social networking sites to promote and promote the video. In the whole process of making the film, but also from time to time to issue some news articles. Choose more communication platform, not only confined to a media, not just limited to a network video site. And even can use the social network, the virus marketing communication, so that more people use the network concerned about the video. You can also use the media, such as microblogging, blog, etc., as a self-published links to remind friends to help spread.

4. Design a software ad, to avoid hard  advertising

Network video wants to attract the attention of network users, to win with creativity. Micro-film creative design plot, the animation is the creative design role, music TV is the creative design of music and pictures. The general use of creative online video advertising planning, so that advertising is no longer hard, full of preaching, this is the realm of creative advertising. Content creative strategy in the early need for creative planning, brainstorming, and constantly tap the creative ideas, and then in the shooting and production of online video when the creative will be incorporated into the content. A web video content also contains the form. Just as the type and pattern of the general. With innovative content, how to innovate is also critical. Now there are many forms of video mode, there are many new forms of the future. Develop and try new forms based on existing online video patterns to spread creative content in a more innovative form. Especially in recent years, popular sand show video, its visual impact is very strong, to a certain extent, can also be considered as a brand communication marketing media. The use of formal creative marketing strategies requires the marketing and video creative staff to continue to explore. But the form of creativity also needs to rely on Internet technology. With the continuous updating of Internet technology, the form of creative marketing will also be possible to innovate.